Sometimes, in life, especially when we’re being sold to, we like to be taken on a journey.
We love to be told a story, and we love telling it too. In business, your story is the secret ingredient that makes you stand out, it’s the thing that makes you different from all of your competitors.
You might think that your story is boring, or that it only applies to you, or that no one is going to find that interesting. Wrong. Your story is amazing, and it needs to be shared with everyone. Remember, it’s YOURS and no one else’s, and it will be sure to captivate someone reading it too.
However, if you are hellbent on mapping out your sure-fire storytelling success, then read on, and I’ll break it down in the best way I know; through a story.
Chapter 1: Unleashing the Power of Your Tale
Once upon a time, you had a dream, so you set out on an adventure to be the biggest success in your industry – how the story ends will be a personal journey, as will how it begins. As I said, your story is unique and may seem boring to you, because you’ve told it so many times before, but to a new client/contact it’s amazing. Dive deep into the roots of your business, your journey, and your quirks and unearth the essence that sets you apart from everyone else.
A friend of mine started her business in a room in her flat – now she owns and runs a whole beauty studio. This is one of, if not the most, important parts of her story, and one that made me sit up and take notice.
Chapter 2: The Art of Word Wizardry
Now that you’ve got the substance, let’s add some style. This is where the magic of a copywriter comes in, helping you to turn your tale into a best-seller. Think of a copywriter as the Gandalf to your Frodo, guiding you through the treacherous journey of turning your words into a powerful narrative. We know all the best spells to captivate your audience and turn them from potential partners, into paying customers.
You may be able to tell your story if someone asks you face to face, but then getting that written in a concise way that your audience will want to read? A bit more tricky.
Chapter 3: Personality: The Unique Part
You are the most important part of your business. If people want to work with you, they’ll likely meet you beforehand, at least over a virtual cuppa. Injecting your personality into your story is like adding a splash of colour to a black-and-white picture. A skilled copywriter can pick out your tone of voice and weave it through your comms to make sure that what people see during their research phase, is what they get when they meet you for the first time.
Offering someone a consistent narrative when it comes to working with your business is so important and offers trust and credibility in the early stages.
Chapter 4: Professionalism can still be exciting
While humour can get you noticed, professionalism is still key. Striking the right balance between friendly banter and a polished tone ensures your audience takes you seriously. A copywriter’s knack for language can transform your story into a page-turner that demands attention.
And, if it’s tongue-in-cheek humour you’re after, then a copywriter thinks outside the box to get people to laugh, keep laughing, and tell all their friends about you. Think Burger King hiding Big Macs in all of their Whopper promotional material. Funny, gets people talking, and isn’t offensive (unless you’re Ronald McDonald.
Chapter 5: Pictures + words = powerful visuals
Words are, of course, key ingredients to any successful storytelling, but visuals are equally important. A copywriter knows how to blend words and visuals seamlessly, creating a feast for the eyes that complements your narrative and makes people really stand up and take notice of what you’re offering.
In conclusion – your story is your legacy. A copywriter can be one of your most trusted allies, helping you create epic words that define your brand. But, if you don’t feel quite ready to tell your story, speak to a copywriter, because they will be.