Tots Town
Product Descriptions
Ignite imaginations, stimulate creativity and sprinkle a little magic
dust over their play time with the incredible selection of Chad Valley toys.
CLIENT:
Tots Town
YEAR:
2021
WEBSITE:
The Brief:
My job as a copywriter at Sainsbury’s Argos largely saw me writing product descriptions, predominantly for their own brands. During my time as a copywriter, I worked mainly on the Freetime ranges, covering Toys, Sports, and DIY amongst other things. As well as producing and working on the Tone of Voice and packaging for Tots Town, I wrote a lot of their product descriptions too.
This Involved:
This involved getting information from the buyers and own brand team which I then used to formulate into a product description that was readable, told people everything they needed to know about the product and was enticing enough to get them to buy it.