Gift Guide
Opener & Header
The Gift Guide at Sainsbury’s Argos is one of the biggest
sources of income for the company.
CLIENT:
Sainsbury’s Argos
YEAR:
2020
WEBSITE:
The Brief:
The Gift Guide at Sainsbury’s Argos is one of the biggest sources of income for the company – with sales generated from it making up the majority of its profits for the year. I was honoured one year to be the lead copywriter for the project, co-ordinating 5 of my peers to produce headlines, page openers and all other marketing text.
This Involved:
I was in charge of everything, making important decisions on what we as a team wanted to submit for approval to buyers, managers and those building the pages. Not only did we think of headlines and sub-copy but also page opener text too.